Why We Buy The Science of Shopping - Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy The Science of Shopping - Updated and Revised for the Internet, the Global Consumer, and Beyond



Paco Underhill, "Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond"
S.. n & S..r (12-2008) | PDF | 320 pages | ISBN: 1416595244 | 11Mb


Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

??? The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

??? A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

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