Untapped - Exploring the Cultural Dimensions of Craft Beer (2017) (Pdf) Gooner

Publisher: West Virginia University Press (28 Feb. 2017)
Author: Cameron D. Lippard & Nathaniel G. Chapman
Language: English
ISBN-10: 1943665680
ISBN-13: 9781943665686

In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions.

How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?