Udemy - Modern Copywriting: Writing Copy That Sells In 2018

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[FreeCourseSite.com] Udemy - Modern Copywriting Writing copy that sells in 2018 1. Intro to copywriting
  • 1. Introduction to copywriting.mp4 (51.1 MB)
  • 1. Introduction to copywriting.vtt (3.5 KB)
  • 1.1 1.1 Worksheet - Course success plan.pdf.pdf (111.6 KB)
  • 10. PRACTICE Know your audience.mp4 (37.9 MB)
  • 10. PRACTICE Know your audience.vtt (8.4 KB)
  • 11. Know your voice and tone.mp4 (133.7 MB)
  • 11. Know your voice and tone.vtt (8.9 KB)
  • 11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf (35.3 KB)
  • 11.2 1.8 Handout - Voice and tone.pdf.pdf (424.3 KB)
  • 12. Know your media.mp4 (152.9 MB)
  • 12. Know your media.vtt (10.4 KB)
  • 12.1 1.9 Handout - Different types of media and their uses.pdf.pdf (147.2 KB)
  • 12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf (957.4 KB)
  • 12.3 1.9 Worksheet - Planning your approach.pdf.pdf (40.1 KB)
  • 2. What is copywriting.mp4 (91.3 MB)
  • 2. What is copywriting.vtt (5.9 KB)
  • 2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf (124.3 KB)
  • 2.2 1.2 Handout - Definitions and terms.pdf.pdf (218.2 KB)
  • 2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf (64.2 KB)
  • 3. Join our community on Slack!.html (1.3 KB)
  • 3.1 How to join the student Slack group.pdf.pdf (3.5 MB)
  • 3.2 Link to the Slack group.html (0.1 KB)
  • 4. Know your product.mp4 (188.7 MB)
  • 4. Know your product.vtt (12.4 KB)
  • 4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf (112.6 KB)
  • 4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf (54.3 KB)
  • 4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf (167.1 KB)
  • 5. PRACTICE Know your product.mp4 (64.0 MB)
  • 5. PRACTICE Know your product.vtt (5.0 KB)
  • 6. Know your competition.mp4 (151.7 MB)
  • 6. Know your competition.vtt (10.1 KB)
  • 6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf (50.4 KB)
  • 6.2 1.4 Worksheet - USP development worksheet.pdf.pdf (34.6 KB)
  • 7. Competitive copywriting.mp4 (168.3 MB)
  • 7. Competitive copywriting.vtt (11.0 KB)
  • 7.1 1.5 Handout - Getting competitive.pdf.pdf (212.5 KB)
  • 7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf (625.6 KB)
  • 8. Case study Volkswagen.mp4 (144.9 MB)
  • 8. Case study Volkswagen.vtt (9.3 KB)
  • 8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf (74.3 KB)
  • 9. Know your audience.mp4 (191.7 MB)
  • 9. Know your audience.vtt (12.8 KB)
  • 9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf (38.9 KB)
  • 9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf (62.5 KB)
2. Crafting your copy
  • 1. Intro to crafting your copy.mp4 (12.0 MB)
  • 1. Intro to crafting your copy.vtt (2.3 KB)
  • 10. Don't get sued (plagiarism edition).mp4 (105.8 MB)
  • 10. Don't get sued (plagiarism edition).vtt (7.6 KB)
  • 10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf (375.0 KB)
  • 10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf (170.9 KB)
  • 10.3 2.9 Handout - Types of plagiarism.pdf.pdf (187.5 KB)
  • 11. Don't get sued part (legal edition).mp4 (64.9 MB)
  • 11. Don't get sued part (legal edition).vtt (10.3 KB)
  • 12. Avoid common mistakes.mp4 (173.3 MB)
  • 12. Avoid common mistakes.vtt (12.4 KB)
  • 12.1 2.10 Handout - Types of common mistakes.pdf.pdf (404.0 KB)
  • 12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf (2.7 MB)
  • 12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf (488.0 KB)
  • 13. PRACTICE Crafting your copy.mp4 (49.9 MB)
  • 13. PRACTICE Crafting your copy.vtt (8.8 KB)
  • 2. The art of persuasion.mp4 (163.5 MB)
  • 2. The art of persuasion.vtt (12.3 KB)
  • 2.1 2.2 Handout - Concepts to remember.pdf.pdf (65.6 KB)
  • 2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf (41.8 KB)
  • 2.3 2.2 Case study - Old Spice print ads.pdf.pdf (2.3 MB)
  • 2.4 2.2 Worksheet - Finding your authority.pdf.pdf (78.9 KB)
  • 3. How to use power words.mp4 (141.9 MB)
  • 3. How to use power words.vtt (9.3 KB)
  • 3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf (146.9 KB)
  • 3.2 2.3 Handout - Power words and phrases.pdf.pdf (210.8 KB)
  • 4. Structure and technique.mp4 (171.8 MB)
  • 4. Structure and technique.vtt (11.8 KB)
  • 4.1 2.4 Handout - “Infomercial” structure.pdf.pdf (191.0 KB)
  • 4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf (38.9 KB)
  • 5. How to stir emotion.mp4 (194.9 MB)
  • 5. How to stir emotion.vtt (12.9 KB)
  • 5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf (287.3 KB)
  • 5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf (265.6 KB)
  • 5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf (248.2 KB)
  • 6. Writer's block.mp4 (211.7 MB)
  • 6. Writer's block.vtt (14.7 KB)
  • 6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf (587.3 KB)
  • 6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf (320.0 KB)
  • 6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf (275.9 KB)
  • 7. How to write simply.mp4 (174.1 MB)
  • 7. How to write simply.vtt (12.3 KB)
  • 7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf (90.3 KB)
  • 7.2 2.7 Worksheet - Planning your writing.pdf.pdf (308.4 KB)
  • 7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf (222.8 KB)
  • 8. PRACTICE Writing simply.mp4 (46.8 MB)
  • 8. PRACTICE Writing simply.vtt (11.1 KB)
  • 9. Copywriting styles.mp4 (221.7 MB)
  • 9. Copywriting styles.vtt (14.6 KB)
  • 9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf (139.8 KB)
  • 9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf (323.5 KB)
  • 9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf (410.6 KB)
3. Copywriting formulas
  • 1. Storytelling The H

Description

Udemy - Modern Copywriting: Writing Copy That Sells In 2018

Learn how to strategically deliver words that get people to take action using the art and science of copywriting.

For more Udemy Courses: https://freecoursesite.com



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Udemy - Modern Copywriting: Writing Copy That Sells In 2018

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Download torrent
7.5 GB
seeders:14
leechers:35
Udemy - Modern Copywriting: Writing Copy That Sells In 2018

Torrent hash: 318B77B0F49A9B0EB235553E3DA800928299792D