Udemy - Market Research - Marketing Psychology and Consumer Behavior

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[ TutSala.com ] Udemy - Market Research - Marketing Psychology and Consumer Behavior
  • Get Bonus Downloads Here.url (0.2 KB)
    • ~Get Your Files Here ! 1. Introduction and welcome
    • 1. Introduction and welcome to the course.mp4 (35.0 MB)
    • 1. Introduction and welcome to the course.srt (2.3 KB)
    • 2. Consumers and people behave differently than they say.mp4 (44.1 MB)
    • 2. Consumers and people behave differently than they say.srt (12.9 KB)
    • 2.1 Difference in what consumers say and do.pdf (730.3 KB)
    • 3. Starting to identify our target market and getting over initial assumptions.mp4 (25.2 MB)
    • 3. Starting to identify our target market and getting over initial assumptions.srt (8.3 KB)
    • 3.1 Starting to research our target market.pdf (407.6 KB)
    10. Psychology principles used in marketing
    • 1. Introduction to marketing psychology.mp4 (6.6 MB)
    • 1. Introduction to marketing psychology.srt (1.9 KB)
    • 1.1 Second part of the course - marketing psychology.pdf (296.3 KB)
    • 2. The extent of emotion in marketing, sales, and buying.mp4 (23.7 MB)
    • 2. The extent of emotion in marketing, sales, and buying.srt (5.3 KB)
    • 2.1 Story of the guy who lost emotion.pdf (449.8 KB)
    • 3. AIDA.mp4 (23.4 MB)
    • 3. AIDA.srt (5.7 KB)
    11. The psychological principle of Social Proof in business and marketing
    • 1. Social proof theory introduction.mp4 (80.8 MB)
    • 1. Social proof theory introduction.srt (8.8 KB)
    • 2. Awards for social proof.mp4 (27.7 MB)
    • 2. Awards for social proof.srt (3.6 KB)
    • 3. Testimonials.mp4 (61.5 MB)
    • 3. Testimonials.srt (8.2 KB)
    • 4. Publicity and featured in.mp4 (9.5 MB)
    • 4. Publicity and featured in.srt (2.0 KB)
    12. The psychological principle of Scarcity in business and marketing
    • 1. How to use discounts to boost sales.mp4 (32.8 MB)
    • 1. How to use discounts to boost sales.srt (6.4 KB)
    • 2. Scarcity - learn to manufacture scarcity and get people to buy now.mp4 (26.5 MB)
    • 2. Scarcity - learn to manufacture scarcity and get people to buy now.srt (4.7 KB)
    13. Additional marketing psychology
    • 1. Reciprocity principle - based on cooperation - free or extra value.mp4 (17.8 MB)
    • 1. Reciprocity principle - based on cooperation - free or extra value.srt (5.3 KB)
    • 1.1 Reciprocity principle.pdf (302.2 KB)
    • 2. Information gap theory - common in headlines that don't tell everything.mp4 (15.2 MB)
    • 2. Information gap theory - common in headlines that don't tell everything.srt (4.1 KB)
    • 2.1 Information gap theory.pdf (228.4 KB)
    14. Conclusion
    • 1. Thank you for taking the course.html (0.0 KB)
    2. Interviews as a part of your market research and consumer research
    • 1. How to get feedback on business ideas & how to get expert feedback.mp4 (57.0 MB)
    • 1. How to get feedback on business ideas & how to get expert feedback.srt (10.2 KB)
    • 2. Paid options to get business idea feedback.mp4 (36.2 MB)
    • 2. Paid options to get business idea feedback.srt (6.9 KB)
    3. Conducting surveys to do your consumer research
    • 1. Survey section introduction.mp4 (15.7 MB)
    • 1. Survey section introduction.srt (4.0 KB)
    • 1.1 The interview as a part of market research.pdf (285.4 KB)
    • 2. Creating an account in Google Docs so we can use Google Forms.mp4 (8.1 MB)
    • 2. Creating an account in Google Docs so we can use Google Forms.srt (3.8 KB)
    • 3. Multi-page forms.mp4 (30.6 MB)
    • 3. Multi-page forms.srt (6.7 KB)
    • 4. Finishing the course customer feedback form.mp4 (17.6 MB)
    • 4. Finishing the course customer feedback form.srt (5.4 KB)
    • 5. Script for the feedback collection email.mp4 (10.2 MB)
    • 5. Script for the feedback collection email.srt (3.7 KB)
    • 6. Customer feedback form results.mp4 (49.6 MB)
    • 6. Customer feedback form results.srt (12.1 KB)
    4. Focus groups
    • 1. Focus group costs - few thousand and different if you do it or a firm.mp4 (27.0 MB)
    • 1. Focus group costs - few thousand and different if you do it or a firm.srt (8.5 KB)
    • 1.1 Focus groups (1).pdf (203.4 KB)
    • 2. How to run a single focus group meeting.mp4 (30.5 MB)
    • 2. How to run a single focus group meeting.srt (9.8 KB)
    • 2.1 How To Run A Focus Group.pdf (233.8 KB)
    • 3. consumer observation - ask consumers if you can observe them use your product.html (0.3 KB)
    5. Existing market research by firms
    • 1. Using existing research by research firms.mp4 (16.2 MB)
    • 1. Using existing research by research firms.srt (3.6 KB)
    6. KPIs for innovation in startups
    • 1. Section introduction - using data, analytics, and KPIs to do market research.mp4 (5.1 MB)
    • 1. Section introduction - using data, analytics, and KPIs to do market research.srt (1.7 KB)
    • 1.1 Section introduction - market research by observing existing customers and traffic (1).pdf (225.1 KB)
    • 2. Defining KPI and examples of KPI.mp4 (43.9 MB)
    • 2. Defining KPI and examples of KPI.srt (7.9 KB)
    • 2.1 KPIs.pdf (119.7 KB)
    • 3. KPI for innovation in a dating website startup.mp4 (36.2 MB)
    • 3. KPI for innovation in a dating website startup.srt (9.0 KB)
    • 3.1 Dating+website+example+of+KPI.pdf (119.9 KB)
    7. Google Analytics introduction to monitor your KPIs
    • 1. Introduction to Google Analytics for tracking KPI and important data.mp4 (77.4 MB)
    • 1. Introduction to Google Analytics for tracking KPI and important data.srt (15.5 KB)
    • 2. CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example.mp4 (85.5 MB)
    • 2. CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example.srt (12.9 KB)
    • 3. User navigation flow in Google Analytics of your innovation or startup website.mp4 (87.1 MB)
    • 3. User navigation flow in Google Analytics of your innovation or startup website.srt (14.1 KB)
    • 4. Quality of the traffic and secondary metrics in Google Analytics.mp4 (64.8 MB)
    • 4. Quality of the traffic and secondary metrics in Google Analytics.srt (12.5 KB)
    8. Extra way to do market research
    • 1. Validating business ideas by starting small and testing them in the market.mp4 (27.0 MB)

Description

Market Research: Marketing Psychology & Consumer Behavior



https://TutSala.com

Last Update: 1/2022
Duration: 2h 55m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 1.23 GB
Genre: eLearning | Language: English

Do market research right by using marketing psychology, consumer psychology, and consumer behavior in market research

What you'll learn
Conduct marketing research with interviews
Conduct marketing research with surveys
Conduct marketing research with focus groups
Conduct marketing research with data and KPIs

Requirements
NA



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Udemy - Market Research - Marketing Psychology and Consumer Behavior

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1.2 GB
seeders:11
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Udemy - Market Research - Marketing Psychology and Consumer Behavior

Torrent hash: 523A2BD3F9610CB92D76F242A8DF730E59CE83F9