Udemy - Learn To A - B Test Like A Professional

Learn To A/B Test Like A Professional



https://CourseWikia.com

Last updated 10/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 530.59 MB | Duration: 2h 9m

Run effective A/B tests that increase your company's profitability

What you'll learn
How to run effective A/B tests that increase a website's profitability. From planning and preparation, through to implementing experiments and understanding the results.
Requirements
None
Description
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of experiment are;What you should do before, during and after running an A/B testDocumenting your experiments.The course is suitable for both beginners and people with digital marketing experience.It's ideal if:You want to start running A/B tests but don't know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.

Overview