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Book details
File Size: 1.51 MB
Format: epub
Print Length: 284 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: AMACOM (May 15, 2014)
Publication Date: May 15, 2014
Sold by: Amazon.com Services LLC
Language: English
ASIN: B00HSUWKM6
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don’t grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it’s important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:
● Distill details and data into big ideas
● Deliver meaning to audiences
● Use storytelling to captivate and educate
● Humanize content to make complicated ideas more tangible
● Layer harder ideas on top of easier ideas
● Strip away complex language, jargon, and acronyms
● Use analogies to explain unfamiliar areas
● Master new digital modes of expression
● And more
Enhanced with a wealth of examples–from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology–this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.
Reviews:
..”.an excellent book for a wide range of library patrons since effective communication is an imperative in our digital age.” —Booklist
“Packed with solid advice, Supercommunicator is an excellent guide to help you improve and enchance your writing and communications skills.” —Success magazine
..”.written in clear, uncomplicated sentences. It focuses on helping communication professionals–or anyone who communicates on the job–hone their message for maximum impact.” —Bloomberg Businessweek
“Everyone who needs to articulate a complex concept or turn complicated subject matter into easy to understand language will benefit from reading this book.” —PM World Journal
“This guide will help anyone to deliver clear, persuasive messages that win hearts, minds and budgets.” —Work Style magazine
“Supercommunicator provides guidance and hope for leaders everywhere.” —strategy + business
..”.no-nonsense advice is for everybody who has ever had to articulate a clear and easy-to-understand message which means pretty much all of us.” —Hill Rag
“Pietrucha offers a big-picture view of the quickly evolving communication landscape packed with practical advice.” —Smart Supervision