Selling the American People - Advertising, Optimization, and the Origins of Adtech

Selling the American People: Advertising, Optimization, and the Origins of Adtech



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English | July 18, 2023 | ISBN: 0262545446 | True EPUB | 348 pages | 7.9 MB
Author: Lee McGuigan

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.