Selling Beauty - Cosmetics, Commerce, and French Society, 1750 - 1830

Selling Beauty: Cosmetics, Commerce, and French Society, 1750–1830



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English | 2009 | ISBN: 0801893097 | 240 pages | EPUB | 3.5 MB

Morag Martin’s history of the cosmetic industry in France examines the evolution of popular tastes and standards of beauty during the late 18th and early 19th centuries. As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style.

Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions.