Marketing Fundamentals - An Introduction To Marketing

Marketing Fundamentals - An Introduction To Marketing

Details:

Marketing Fundamentals - An Introduction To Marketing
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | 424 MB
Genre: eLearning | Language: English
All types of marketing use the same fundamental rules whether you're online or offline. And this course shows them all.



Every business, large or small, needs an understanding of marketing.

This all new course, gives you exactly that, based on my 40 years of interviewing successful business owners worldwide.

And besides the video lectures, there are over 360 pages of downloadable documents included - documents that you can study at your leisure as you learn the simple ways to grow your business and improve your sales.

Marketing is NOT SALES.

"Sales" stuff is very bad, not necessary - and will adversely affect your business.

But "marketing" is the simple art of letting your target market know about your business - and I show you exactly and simply how to quickly achieve this, regardless of the current size of your business.

In this comprehensive course, I ...

take you through the fundamentals of marketing
compare inbound and out bound marketing and the merits of each
look in detail at mobile and SMS marketing
teach you social media marketing
explain content marketing and how you can use it successfully and easily
cover email marketing, with the do's and don'ts carefully explained
teach offline marketing
talk about SEM, search engine marketing, and why it is so different to SEO
explain the secret world of AIDA - with four rules you can use immediately in any message, advert, email, promotion - anything!



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