Lynda - LinkedIn Advertising Fundamentals

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Files

0. Introduction
  • 1 Welcome.mp4 (6.9 MB)
  • 2 What we`ll cover.mp4 (6.3 MB)
  • 3 What you should know before watching this course.mp4 (5.0 MB)
1. Sponsored Ads or Do-It-Yourself Ads
  • 1 Introducing LinkedIn ads.mp4 (5.7 MB)
  • 2 Understanding LinkedIn ad options.mp4 (21.1 MB)
  • 3 Buying cycle of a social consumer.mp4 (16.7 MB)
  • 4 Know your goals.mp4 (10.2 MB)
  • 5 Setting up your business account.mp4 (15.2 MB)
2. Sponsored Updates
  • 1 Features of Sponsored Updates.mp4 (29.1 MB)
  • 2 Budgeting strategies for Sponsored Updates.mp4 (7.7 MB)
  • 3 Creating a Sponsored Update campaign.mp4 (17.5 MB)
  • 4 Measuring and improving on your metrics.mp4 (17.3 MB)
3. Text Ads
  • 1 What are text ads.mp4 (28.6 MB)
  • 2 Targeting text ads.mp4 (17.7 MB)
  • 3 Targeting new audiences.mp4 (11.4 MB)
  • 4 CLV - Customer Lifetime Value.mp4 (10.2 MB)
  • 5 Understanding bid strategies - PPC or PPI.mp4 (13.7 MB)
  • 6 What works and what sells on LinkedIn.mp4 (3.7 MB)
  • 7 Utilizing metrics.mp4 (17.5 MB)
4. Enterprise Marketing
  • 1 Sponsored Groups.mp4 (6.7 MB)
  • 2 Display ads.mp4 (7.1 MB)
  • 3 Sponsored InMail.mp4 (6.5 MB)
  • 4 Lead Accelerator.mp4 (13.6 MB)
Conclusion
  • 1 Where should you spend your money.mp4 (4.9 MB)

Description


Lynda - LinkedIn Advertising Fundamentals
English | 1h 56m | AVC (.mp4) 1280x720 15&30fps | AAC 48KHz 2ch | 300 Mb

Genre: eLearning | Level: Beginner | Released: May 28, 2015




Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.

Topics include:


*Understanding LinkedIn ad options
*Budgeting strategies for Sponsored Updates
*Targeting text ads
*Targeting new audiences
*PPC vs. PPM big strategies
*Enterprise marketing with Sponsored Groups, Sponsored InMail, and Lead Accelerator

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Lynda - LinkedIn Advertising Fundamentals

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Lynda - LinkedIn Advertising Fundamentals

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