Logo Design Let the Type Do the Talking (MP4)

Logo Design Let the Type Do the Talking (MP4)

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Logo Design: Let the Type Do the Talking
Duration: 4h | Video: AVC (.mp4) 1024x768 15fps | Audio: AAC 44.1KHz 1ch
Level: Intermediate | Works on: Windows PC or Mac | 8 Video Lessons | 1.19 GB


You will learn how to choose, or create from scratch, a typeface that conveys what it is you are trying to communicate. Whether it's type for a high-end boutique or a gritty farm logo, you will learn how to discern the appropriate type choice. In this class you will learn how to give type that something extra.

What You'll Learn

History of Type. A brief history of type: ensuring you choose correctly for your audience.
Digitize Your Sketches. I will spend time on the following techniques: mixing fonts, filling shapes with your type, customizing type, dynamic type, and type around shapes.
Finalizing Your Logo. I'll show you techniques for adding textures to your logo.

What You'll MakeFor the class project we will be designing our very own logo. Whether it's for yourself, a local business, or your dog, it doesn't matter. The thing is, we're going to have fun doing this, and in the end you will walk away feeling more comfortable giving your type personality in the form of a logo.


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