Inside Book Publishing (gnv64)

Inside Book Publishing
Routledge | 4 edition (July 29, 2008) | ISBN: 0415441560 | Pages: 320 | PDF | 10.4 mb

How do publishers work and make money? Why do they exist?

This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues ??globalization of publishing, the impact of the internet ??and explains publishing from the author contract to the bookshop shelf.

It covers:
how the present industry has evolved,
publishing functions - editorial, design and production, marketing, sales and distribution, and rights
the role of the author,
copyright and contracts,
the sales channels for books in the UK, from the high street to ebooks, and
getting a job in publishing.

Contents
List of expert, focus and skills boxes vii
List of tables x
Illustration credits xi
Preface to the fourth edition xiii
Preface to the fi rst, second and third editions xv
1 Introduction 1
2 A short history of modern trade publishing 12
3 The consolidation of non-consumer publishing 33
4 The characteristics of the main publishing sectors 48
5 Creating and protecting value 67
6 The author 86
7 Commissioning 96
8 The author contract and product development 119
9 Design and production 140
10 Marketing 168
11 Sales and distribution 194
12 Rights sales 219
13 The sales channels for books in the UK 236
14 Getting into publishing 254
Glossary 269
Bibliography 276
Directory of publishing organizations 279
Networking opportunities 282
Training organizations 283
Scholarships and grants 285
Recruitment agencies and careers advisers 286
University publishing courses 288
Index 291