[ FreeCourseWeb ] The Startup Way - How Entrepreneurial Management Transforms Culture and Drives Growth

[ FreeCourseWeb.com ] The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

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October 17, 2017 | English | ISBN: 0241972717 | True EPUB | 368 pages | 6.61 MB
Winner of the Business Book Awards 'Thought Leader' category
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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

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