[ FreeCourseWeb ] Strategic Brand Management - Lessons for Winning Brands in Globalized Markets

[ FreeCourseWeb.com ] Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

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English | 2018 | ISBN-13: 978-0078027154 | 269 Pages | True PDF | 5.14 MB

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

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