[ FreeCourseWeb ] Lynda - Creating Your Strategic Marketing Plan

[ FreeCourseWeb.com ] Creating Your Strategic Marketing Plan

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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 34m 12s
Skill Level: Beginner | Genre: eLearning | Language: English + Sub | Size: 436 MB

“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. You need to create demand for your product or service. This course outlines the building blocks of a successful marketing and sales program, from social media to net promoter scores. Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of initiatives are highlighted throughout. Guidelines for aligning marketing and sales activities with product, positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. The workshop section helps you create an acquisition plan that connects your business with its first customers.This course was created by EntrepreneurNOW. We are please to offer this training in our library.

Topics include:
Setting goals for the acquisition plan
The role of thought leadership
Containing sales and marketing costs
Prioritizing acquisition programs
Measuring the success of marketing initiatives
Leveraging social media
Measuring success via retention

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