[ FreeCourseWeb ] Leveraging Entity Resolution to Identify Customers in 3rd Party Data

[ FreeCourseWeb.com ] Leveraging Entity Resolution to Identify Customers in 3rd Party Data

Download More Latest Courses Visit -->> https://FreeCourseWeb.com



MP4 | Video: AVC 1920 x 1080 | Audio: AAC 48 Khz 2ch | Duration: 00:31:01 | 2.26 GB
Genre: eLearning | Language: English
Presented by Kelsey Redman – AVP, Data Science at Comerica Bank

Purchasing 3rd party data on individuals can give great insights on customers, but first we have to know which individuals from that outside data source are actually customers and which are just prospects. Without a unique identifier like SSN or Driver’s License number from the 3rd party data, we have to use a combination of name, address, and graphic information to identify the matching customer. Between nicknames, misspelled names and addresses, and family members with similar names all at one address, this quickly becomes a difficult task involving heavy data cleanup and an increasingly complicated series of rules. In this presentation, we nstrate some techniques to help resolve these entities across data sources by employing the use of supervised classification machine learning techniques to quantify and predict entity “likeness.” We showcase some of the challenges we faced with exploring other entity resolution methods, with manually labeling a comprehensive training set, and how this approach might extend to solve other data issues.

Use Winrar to Extract. And use a shorter path when extracting, such as C: drive

ALSO ANOTHER TIP: You Can Easily Navigate Using Winrar and Rename the Too Long File/ Folder Name if Needed While You Cannot in Default Windows Explorer. You are Welcome ! :)

Download More Latest Courses Visit -->> https://FreeCourseWeb.com

Get Latest Apps Tips and Tricks -->> https://AppWikia.com

We upload these learning materials for the people from all over the world, who have the talent and motivation to sharpen their skills/ knowledge but do not have the financial support to afford the materials. If you like this content and if you are truly in a position that you can actually buy the materials, then Please, we repeat, Please, Support Authors. They Deserve it! Because always remember, without "Them", you and we won't be here having this conversation. Think about it! Peace...