[ FreeCourseWeb ] Decoding the New Consumer Mind - How and Why We Shop and Buy

[ FreeCourseWeb.com ] Decoding the New Consumer Mind: How and Why We Shop and Buy

Download More Latest Stuff Visit -->> https://FreeCourseWeb.com



English | ISBN: 1118647688 | 2014 | 224 pages | EPUB | 0.5 MB
Take a glimpse into the mind of the modern consumer
A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.
Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.
Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers―driving profit and success across the organization.

Use Winrar to Extract. And use a shorter path when extracting, such as C: drive

ALSO ANOTHER TIP: You Can Easily Navigate Using Winrar and Rename the Too Long File/ Folder Name if Needed While You Cannot in Default Windows Explorer. You are Welcome ! :)

Download More Latest Stuff Visit -->> https://FreeCourseWeb.com

Get Latest Apps Tips and Tricks -->> https://AppWikia.com

We upload these learning materials for the people from all over the world, who have the talent and motivation to sharpen their skills/ knowledge but do not have the financial support to afford the materials. If you like this content and if you are truly in a position that you can actually buy the materials, then Please, we repeat, Please, Support Authors. They Deserve it! Because always remember, without "Them", you and we won't be here having this conversation. Think about it! Peace...