[ FreeCourseWeb ] A Sense of Urgency (PDF)

[ FreeCourseWeb.com ] A Sense of Urgency (PDF)

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2008 | ISBN: 1422179710 | English | 216 pages | PDF | 10 MB
Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.

Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.

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