Digital Marketing - Strategic Planning & Integration, Second Edition

Digital Marketing: Strategic Planning & Integration, Second Edition



https://TutGator.com

English | ISBN: 1529742811, 1529742803 | 480 pages | EPUB | December 15, 2021 | 7.57 Mb

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.

The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.