Digital Marketing MBA by David J. Bradley EPUB

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Digital Marketing MBA by David J. Bradley EPUB

David Bradley, marketing and sales best-selling author of Getting Digital Marketing Right, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making. This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.

Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants, and marketing professionals alike. This method works through three phases: market intelligence, strategy development, and guided implementation. Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.

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