Built to Sell - John Warrillow - 2011 (Business) [Audiobook] (miok)

Built to Sell - John Warrillow - 2011
Creating a Business That Can Thrive Without You



By: John Warrillow
Narrated by: Erik Synnestvedt
Length: 4 hrs and 24 mins
Unabridged Audiobook
Release date: 05-12-11
Language: English
Categories: Business & Careers
Publisher: Gildan Media, LLC
Format: mp3 64/48 stereo



A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

• Teachable: focus on products and services that you can teach employees to deliver.
• Valuable: avoid price wars by specializing in doing one thing better than anyone else.
• Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp





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