Brand Sense - Sensory Secrets Behind the Stuff We Buy

Brand Sense: Sensory Secrets Behind the Stuff We Buy



https://TutGee.com

English | 2010 | ISBN: 1439172013, 0743267842 | 191 pages | EPUB | 1.3 MB

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance?