All About Flowers - James Vick's Nineteenth-Century Seed Company (True PDF)

All About Flowers : James Vick's Nineteenth-Century Seed Company (True PDF)



https://TutGee.com

English | May 7th, 2021 | ISBN: 0804012296 | 204 pages | True PDF | 3 MB

A nineteenth-century entrepreneur's bold, innovative marketing helped transform flower gardens into one of America's favorite hobbies.

"There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne." So states a customer's 1881 letter—one of thousands James Vick regularly received. Vick's business, selling flower seeds through the mail, wasn't unique, but it was wildly successful because he understood better than his rivals how to engage customers' emotions. He sold the love of flowers along with the flower seeds.